George Veras, Chief Operating Officer & Executive Producer, Pro Football Hall of Fame

February 16, 2018

 

George Veras was named to his current position in December 2016  by PFHOF President David Baker, reporting directly to the Office of the President and  overseeing Marketing, Sponsorships, Ticket Sales,  Hospitality, Guest Services, Social Media, Events, and Television, responsible for a staff of 44 and revenues of $40 million in 2016, an increase of 20% since he took over in 2014 as Executive Vice President, Chief Revenue Office and Executive Producer.  

 

He brought entertainment to the Hall of Fame, producing the Concert for Legends with Aerosmith, Tim McGraw and now Kid Rock and Toby Keith. 

 

He is working with Sponsorships,  Marketing and all Content and Programming for Hall of Fame Village a $700 Million 90 acre project to be completed by 2020 for the Pro Football Hall of Fame to host the NFL Draft.

 

As a ten time Sports Emmy Award winner, he is produced with Immersive Artistry the  hologram theatre show  “A Game for Life” and is in production for a 15 hour television documentary “One Hundred Yards of Football and One Hundred Years of Character” tied to the Centennial Celebration of the birth of the NFL in Canton September 17, 1920.

 

He has been at the Hall since 2009, hired by the Merlin Olsen, Mike Haynes, and Nick Buoniconti, the National Football League and the Pro Football Hall of Fame as President of PFHOF Enterprise, a Hall of Fame for profit subsidiary that developed programs and Gold Jacket appearances in support of the Hall’s mission statement.

 

He created the Hometown Hall of Famer program, celebrating the community’s support of the Gold Jackets, the US Army Award of Excellence and the Fan Vote along with five one hour television specials for NFL Network.

 

He secured first time national sponsors Phillips Van Heusen, Allstate, Ford, Guinness, and the US Army, for $20 million, with appearance fees for the Hall of Famers of $4 million.

 

He began his sports career as a summer ball boy and athletic trainer for the New York Jets in high school, graduated from New York University with a Bachelor’s Degree in Politics and a Master’s Degree in Public and Business Administration. His first job was as the Executive Director of the Institute of Sports Medicine and Athletic Trauma at Lenox Hill Hospital in New York, building the sports medicine foundation from a startup to a $3 million budget and staff of 20 medical specialists in five years. During this time, he worked weekends as a writer and editorial editor for ABC Sports Television. (1980 Winter Olympics, College Football Scoreboard Show, Wide World of Sports)

Hired in 1981 as an associate producer at CBS Sports and one year later was named producer of the NFL Today. At CBS his assignments included: Senior Producer 1992 and 1994 Winter Olympics, Producer for Boxing, NFL, NBA, MLB and NCAA Tournament, Coordinating Producer CBS Sports Saturday/Sunday anthology and the Coordinating Producer for 1983-87 Pan American Games. Recipient of eight National Sports Emmys.

 

He founded his production company, Veras Communications, in 1994, based on the success of the national PBS television special, “Yanni Live at the Acropolis” He managed, promoted Yanni worldwide, including Live at the Taj Mahal and Live at the Forbidden City, which launched a 100 city two year tour “Tribute” which grossed  over $150 million. VCI continued productions in sports television and primetime entertainment television for Discovery Channel, NBC, History Channel and ESPN, producing three Olympics for NBC (first ever HD presentation) numerous sports documentaries for ESPN (SportsCentury and 30 for 30) Recipient of two additional national Sports Emmys.

 

He returned to his native Cleveland in 2005 to join the Cleveland Browns as Vice President of Marketing, Production and Broadcasting, creating web radio telecasts and weekly television programming, renovating the Stadium with a new audio and video ribbon boards and increasing sales by 25% before joining the Pro Football Hall of Fame.

 

Veras and his wife Kimberly are the parents of four sons and one daughter in law. Dr. Dimitri Veras (Ph.D. Astronomy Yale-University of Colorado), Gregory high school teacher math and science (M.S. in Physical Education Manhattanville College), Jennifer second grade teacher (M.S. in Childhood Education Iona College), Alexander (B.A. University of Michigan) Manager at the “Nines” luxury hotel in Cleveland and Christopher, an accounting major junior at John Carroll University.

 

His wife Kimberly (B.A. Journalism, The Ohio State University) serves as member-at-large of the Brecksville (OH) City Council and worked for the New York Yankees in marketing and promotion. Veras is an Adjunct Professor Sports Business Case Western Reserve University, an Archon of the Greek Orthodox Church and Ellis Island Gold Medalist.

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