SUMMER INSTITUTE COURSE TOPICS

As a student in The Summer Institute, you will experience a blend of classroom lectures from industry professionals, trips to area venues, team building projects, case studies, and group discussions, all focused in Sport & Entertainment Management.

Throughout the course of the week, you'll have the opportunity to explore the following subject areas:
 

• Financial Management & Contract Negotiations

• Booking the Venue

• Marketing & Sponsorships

• Brand Management

• Community Relations

• Media & Communications

• Collegiate Athletics & NCAA Compliance

• Ticketing and Access Management

• Event and Ancillary Revenue Sources

• Venue Operations and Services

• Event Management and Services

• Safety and Security

SCHEDULE